Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations

2023 · Psychology and Marketing · Creative Commons Attribution (CC BY)

Jiseon Han; George Balabanis. (2023). Meta‐analysis of social media influencer impact: Key antecedents and theoretical foundations. Psychology and Marketing.

DOI: 10.1002/mar.21927

Original publication: https://doi.org/10.1002/mar.21927

Licensed under Creative Commons Attribution (CC BY).

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