Social media influencer marketing: foundations, trends, and ways forward

2023 · Electronic Commerce Research · Creative Commons Attribution (CC BY)

Yatish Joshi; Weng Marc Lim; Khyati Jagani; Satish Kumar. (2023). Social media influencer marketing: foundations, trends, and ways forward. Electronic Commerce Research.

DOI: 10.1007/s10660-023-09719-z

Original publication: https://doi.org/10.1007/s10660-023-09719-z

Licensed under Creative Commons Attribution (CC BY).

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