Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework
Rodrigo Perez-Vega; Valtteri Kaartemo; Cristiana R. Lages; Niloofar Borghei Razavi; Jaakko Männistö. (2020). Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework. Journal of Business Research.
DOI: 10.1016/j.jbusres.2020.11.002
Original publication: https://doi.org/10.1016/j.jbusres.2020.11.002
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