Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Fangfang Li; Jorma Larimo; Leonidas C. Leonidou. (2020). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science.
DOI: 10.1007/s11747-020-00733-3
Original publication: https://doi.org/10.1007/s11747-020-00733-3
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