The playground effect: How augmented reality drives creative customer engagement
Alexander Jessen; Tim Hilken; Mathew Chylinski; Dominik Mahr; Jonas Heller; Debbie Isobel Keeling; Ko de Ruyter. (2020). The playground effect: How augmented reality drives creative customer engagement. Journal of Business Research.
DOI: 10.1016/j.jbusres.2020.05.002
Original publication: https://doi.org/10.1016/j.jbusres.2020.05.002
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