Why do people purchase from online travel agencies (OTAs)? A consumption values perspective

2020 · International Journal of Hospitality Management · Creative Commons Attribution (CC BY)

Shalini Talwar; Amandeep Dhir; Puneet Kaur; Matti Mäntymäki. (2020). Why do people purchase from online travel agencies (OTAs)? A consumption values perspective. International Journal of Hospitality Management.

DOI: 10.1016/j.ijhm.2020.102534

Original publication: https://doi.org/10.1016/j.ijhm.2020.102534

Licensed under Creative Commons Attribution (CC BY).

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