Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future

2019 · Industrial Marketing Management · Creative Commons Attribution (CC BY)

Thomas Ritter; Carsten Lund Pedersen. (2019). Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future. Industrial Marketing Management.

DOI: 10.1016/j.indmarman.2019.11.019

Original publication: https://doi.org/10.1016/j.indmarman.2019.11.019

Licensed under Creative Commons Attribution (CC BY).

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