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The future of social media in marketing

2019 · Journal of the Academy of Marketing Science · Creative Commons Attribution (CC BY)

Gil Appel; Lauren Grewal; Rhonda Hadi; Andrew T. Stephen. (2019). The future of social media in marketing. Journal of the Academy of Marketing Science.

DOI: 10.1007/s11747-019-00695-1

Original publication: https://doi.org/10.1007/s11747-019-00695-1

Licensed under Creative Commons Attribution (CC BY).

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