Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
Alexander P. Schouten; Loes Janssen; Maegan Verspaget. (2019). Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit. International Journal of Advertising.
DOI: 10.1080/02650487.2019.1634898
Original publication: https://doi.org/10.1080/02650487.2019.1634898
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