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Impact of content characteristics and emotion on behavioral engagement in social media: literature review and research agenda

2019 · Electronic Commerce Research · Creative Commons Attribution (CC BY)

Melanie Schreiner; Thomas Fischer; Rene Riedl. (2019). Impact of content characteristics and emotion on behavioral engagement in social media: literature review and research agenda. Electronic Commerce Research.

DOI: 10.1007/s10660-019-09353-8

Original publication: https://doi.org/10.1007/s10660-019-09353-8

Licensed under Creative Commons Attribution (CC BY).

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