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The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis

2019 · Information Systems Frontiers · Creative Commons Attribution (CC BY)

Elvira Ismagilova; Emma L. Slade; Nripendra P. Rana; Yogesh K. Dwivedi. (2019). The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis. Information Systems Frontiers.

DOI: 10.1007/s10796-019-09924-y

Original publication: https://doi.org/10.1007/s10796-019-09924-y

Licensed under Creative Commons Attribution (CC BY).

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