Influencers on Instagram: Antecedents and consequences of opinion leadership

2018 · Journal of Business Research · Creative Commons Attribution (CC BY)

Luis V. Casaló; Carlos Flavián; Sergio Ibáñez-Sánchez. (2018). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research.

DOI: 10.1016/j.jbusres.2018.07.005

Original publication: https://doi.org/10.1016/j.jbusres.2018.07.005

Licensed under Creative Commons Attribution (CC BY).

This copy is redistributed under the terms of the licence above. No changes have been made to the content.

Read at the publisher →

This work is catalogued and linked here, not hosted. It is published under Creative Commons Attribution (CC BY), and the publisher's copy at the link above is the version of record — follow it to read or download the paper.