The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study

2022 · Frontiers in Psychology · Creative Commons Attribution (CC BY)

Tao Chen; Premaratne Samaranayake; XiongYing Cen; Meng Qi; Yi-Chen Lan. (2022). The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study. Frontiers in Psychology.

DOI: 10.3389/fpsyg.2022.865702

Original publication: https://doi.org/10.3389/fpsyg.2022.865702

Licensed under Creative Commons Attribution (CC BY).

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