Personalization in personalized marketing: Trends and ways forward

2022 · Psychology and Marketing · Creative Commons Attribution (CC BY)

Shobhana Chandra; Sanjeev Verma; Weng Marc Lim; Satish Kumar; Naveen Donthu. (2022). Personalization in personalized marketing: Trends and ways forward. Psychology and Marketing.

DOI: 10.1002/mar.21670

Original publication: https://doi.org/10.1002/mar.21670

Licensed under Creative Commons Attribution (CC BY).

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