Digital technologies: tensions in privacy and data

2022 · Journal of the Academy of Marketing Science · Creative Commons Attribution (CC BY)

Sara Quach; Park Thaichon; Kelly D. Martin; Scott Weaven; Robert W. Palmatier. (2022). Digital technologies: tensions in privacy and data. Journal of the Academy of Marketing Science.

DOI: 10.1007/s11747-022-00845-y

Original publication: https://doi.org/10.1007/s11747-022-00845-y

Licensed under Creative Commons Attribution (CC BY).

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