AI in marketing, consumer research and psychology: A systematic literature review and research agenda

2021 · Psychology and Marketing · Creative Commons Attribution (CC BY)

Marcello M. Mariani; Rodrigo Perez‐Vega; Jochen Wirtz. (2021). AI in marketing, consumer research and psychology: A systematic literature review and research agenda. Psychology and Marketing.

DOI: 10.1002/mar.21619

Original publication: https://doi.org/10.1002/mar.21619

Licensed under Creative Commons Attribution (CC BY).

This copy is redistributed under the terms of the licence above. No changes have been made to the content.

Read at the publisher →

This work is catalogued and linked here, not hosted. It is published under Creative Commons Attribution (CC BY), and the publisher's copy at the link above is the version of record — follow it to read or download the paper.