Past, present, and future of customer engagement

2021 · Journal of Business Research · Creative Commons Attribution (CC BY)

Weng Marc Lim; Tareq Rasul; Satish Kumar; Mamun Ala. (2021). Past, present, and future of customer engagement. Journal of Business Research.

DOI: 10.1016/j.jbusres.2021.11.014

Original publication: https://doi.org/10.1016/j.jbusres.2021.11.014

Licensed under Creative Commons Attribution (CC BY).

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