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Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review

2021 · Journal of theoretical and applied electronic commerce research · Creative Commons Attribution (CC BY)

Albérico Rosário; Ricardo Raimundo. (2021). Consumer Marketing Strategy and E-Commerce in the Last Decade: A Literature Review. Journal of theoretical and applied electronic commerce research.

DOI: 10.3390/jtaer16070164

Original publication: https://doi.org/10.3390/jtaer16070164

Licensed under Creative Commons Attribution (CC BY).

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