Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research
Jose Ramon Saura; Domingo Ribeiro-Soriano; Daniel Palacios-Marqués. (2021). Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research. Industrial Marketing Management.
DOI: 10.1016/j.indmarman.2021.08.006
Original publication: https://doi.org/10.1016/j.indmarman.2021.08.006
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