Alexa, she's not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence

2021 · Psychology and Marketing · Creative Commons Attribution (CC BY)

Valentina Pitardi; Hannah R. Marriott. (2021). Alexa, she's not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence. Psychology and Marketing.

DOI: 10.1002/mar.21457

Original publication: https://doi.org/10.1002/mar.21457

Licensed under Creative Commons Attribution (CC BY).

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