Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience
Ardy Wibowo; Shih-Chih Chen; Uraiporn Wiangin; Yin Ma; Athapol Ruangkanjanases. (2020). Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience. Sustainability.
DOI: 10.3390/su13010189
Original publication: https://doi.org/10.3390/su13010189
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