Be creative, my friend! Engaging users on Instagram by promoting positive emotions

2020 · Journal of Business Research · Creative Commons Attribution (CC BY)

Luis V. Casaló; Carlos Flavián; Sergio Ibáñez-Sánchez. (2020). Be creative, my friend! Engaging users on Instagram by promoting positive emotions. Journal of Business Research.

DOI: 10.1016/j.jbusres.2020.02.014

Original publication: https://doi.org/10.1016/j.jbusres.2020.02.014

Licensed under Creative Commons Attribution (CC BY).

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